Brief: Create a brand identity for the newest yoga mat company in the Philippines, Yoga Loka
Keywords: Modern, Minamalist, Relatable
When my client Yoga Loka went to me for help, she wanted to make sure I was going for a modern look. We both noticed that most existing yoga mat companies in the country did not pay attention to good branding. My client wanted to stand out and be the hippest yoga mat available in the market. We chose fuchsia as the main color to be different amongst the rest.